SilverGrid Insights
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Senior-living site selection

Know which ZIP code to build in before your competitor does.

SilverGrid Insights scores all ~33,000 US ZIP codes on 75+ demand, household wealth, growth, and existing AL/IL/MC supply — then hands your team a ranked shortlist tagged Greenfield Build or Consolidation Target.

Typically $2,500–$7,500 per state or region · delivered in days

Opportunity score surface

ZCTA level

Low
High

Illustrative visual. Live scoring is computed per ZCTA at delivery.

The problem

Site selection today is either a spreadsheet project or a six-figure contract.

Manual Census pulls

An analyst stitches ACS tables, state licensure files, and a competitor list into a workbook. It takes weeks, covers a handful of counties, and goes stale the month after it's built.

Opaque enterprise platforms

NIC MAP Vision, Esri Business Analyst, and brokerage custom studies all start with a sales call and no published price. Procurement alone can outlast your site-control window.

No in-house research group

A 10–50 community operator rarely carries a dedicated market research team. Development leadership ends up deciding on instinct plus whatever the broker brought them.

How it works

From 30,000 ZIP codes to a defensible shortlist of 10–15.

  1. 01

    Pick a state or region

    Define the geography you're actively underwriting — a single state, a multi-metro corridor, or an acquisition footprint.

  2. 02

    We score every ZIP

    Demand (75+ population and growth), wealth (income, home value, net worth proxies), and competitive supply from existing licensed communities.

  3. 03

    Ranked and tagged

    Each strong market is labeled Greenfield Build (undersupplied) or Consolidation Target (fragmented supply worth acquiring).

  4. 04

    You run feasibility

    Your team spends its diligence budget on 10–15 real candidates instead of screening the whole map.

Intelligence Engine

Smart Recommendations & Automated Market Match

SilverGrid continuously cross-references 75+ demographic, wealth, and supply vectors to auto-surface top-tier candidate ZIPs matched to your strategy.

Greenfield Match · Score 94

ZIP 78660 — Pflugerville, TX

Severe Class A Undersupply + Rapid 75+ Growth

75+ 5-Yr Growth
+21.4%
Units / 1k Seniors
25.2 (Low)
CON Exposure
None

Ideal location for a 100–120 unit Class A Assisted Living / Memory Care ground-up development. High median household wealth provides strong rate-absorption support.

Consolidation Target · Score 88

ZIP 29579 — Myrtle Beach, SC

High Demand Density + Fragmented Independent Supply

75+ Population
11,240
Operator Density
High (Independent)
CON Exposure
Yes (Flags required)

Prime tuck-in candidate for regional PE roll-up platforms. Strong senior density dominated by aging, independent operators with low Class A competition.

Submarket Expansion · Score 85

ZIP 85255 — Scottsdale, AZ

Ultra-High Wealth Index + Premium Rate Potential

HH Wealth Index
162
Median Home Value
$840k
Class A Supply
Moderate

Recommended for high-end boutique Memory Care or Private-Pay Independent Living. High home equity supports premium monthly fee structures.

Sample output

What lands in your inbox: a ranked table, a score surface, and a profile per ZIP.

Illustrative data shown for layout purposes — not live scores.

Ranked shortlist — Texas

1,935 ZCTAs scored

ZIPMarketScoreTag
78660Pflugerville, TX94Tier 1Greenfield
37067Franklin, TN91Tier 1Greenfield
29579Myrtle Beach, SC88Tier 1Consolidation
85255Scottsdale, AZ85Tier 2Consolidation
30040Cumming, GA83Tier 2Greenfield
34787Winter Garden, FL79Tier 2Consolidation

National score surface

Low
High

78660

Pflugerville, TX

94

Tier 1

Greenfield
75+ population
8,410
75+ 5-yr growth
+21.4%
Median HH wealth index
128
Existing AL/IL units
212
Units per 1k 75+
25.2
CON state
No

Who it's for

One scoring engine. Two ways to use it.

Greenfield

Development teams

You have capital and a construction pipeline, and you need to prove a site before it goes to committee. SilverGrid Insights surfaces ZIPs with strong 75+ wealth and growth and thin Class A supply — with penetration math and CON exposure flagged up front.

  • Undersupplied ZIPs ranked by units per 1,000 seniors 75+
  • Absorption context from surrounding submarkets
  • Committee-ready ranking you can defend line by line
Consolidation

PE roll-up platforms

You're buying, not building. SilverGrid Insights identifies markets where demand is strong but supply is fragmented across small, aging, independently owned communities — the profile that makes a regional roll-up work.

  • Markets ranked by fragmentation and operator density
  • Adjacency scoring for tuck-ins near existing assets
  • Screening across a whole state in one pass

Published pricing

Transparent pricing. Zero sales calls required.

Available now · one-time deliverable

Market Opportunity Report

Delivered in 3–5 business days as an interactive executive report plus underlying CSV/Excel datasets.

$2,500 – $7,500

Fixed price based on geographic scope

  • $2,500Metro Corridor / Regione.g., DFW + Austin Metro, up to ~500 ZIPs
  • $4,500Mid-Sized Statee.g., Tennessee, North Carolina, up to ~1,000 ZIPs
  • $7,500High-Density State / Multi-State Footprinte.g., Texas, California, 2,000+ ZIPs

The math

A typical site feasibility study costs $30,000+ and takes 6 weeks. SilverGrid Insights screens an entire state's worth of ZIPs for less than 1% of your site acquisition budget, delivering committee-ready rankings in days.

On the roadmap · not yet available

Single region

Coming soon

Continuous monitoring of one state or metro group, refreshed as new supply and Census data land.

Multi-region

Coming soon

Track several footprints side by side, with movement alerts when a market's score shifts tier.

Unlimited national

Coming soon

Full national score surface with export access for your underwriting models.

FAQ

The questions development teams ask first.

Scope request

Request Your Market Opportunity Report

Tell us your target footprint. We'll return a confirmed ZIP universe, exact fixed quote within the published range, and estimated delivery timeline.

Low
High

No sales sequence. One reply with scope, timeline, and a fixed quote.